KASHISH

  Social Media Marketing (SMM) Introduction Social Media Marketing (SMM) is the use of social media platforms and websites to promote a product, service, or brand. It involves creating content tailored to the context of each platform to drive user engagement and achieve marketing goals. In today’s digital age, social media marketing is a powerful tool that allows businesses to connect directly with their audience , build brand awareness , drive traffic , generate leads , and even boost sales . Unlike traditional marketing, which often involves one-way communication, social media marketing is interactive and encourages direct dialogue with customers, helping to build trust and loyalty . Strategies in Social Media Marketing Effective social media marketing requires well-planned strategies. Here are some key strategies businesses use: 1. Define Clear Goals Common goals include increasing brand awareness, driving traffic, generating leads, boosting engagement, and improvi...

  Google AdWords (Google Ads) Platform Google AdWords , now rebranded as Google Ads , is one of the largest online advertising platforms in the world. It allows businesses and individuals to create advertisements that appear on Google Search , YouTube , Google Display Network , and many other partner sites. By using Google Ads, advertisers can reach potential customers at the exact moment they're searching for relevant products, services, or information. History Launched: October 23, 2000 Original Name: Google AdWords Rebranded as Google Ads: In July 2018, to better represent the platform’s broader range of advertising solutions across search, display, video, shopping, and apps. How Google Ads Works At its core, Google Ads operates on a Pay-Per-Click (PPC) model, meaning: Advertisers pay only when someone clicks on their ad. Advertisers bid on keywords that they believe their target customers are searching for. For example: A shoe company may...

  Role of Machine Learning (ML) in Internet of Things (IoT) The Internet of Things (IoT) is transforming the world by connecting millions of physical devices to the internet — from smart home appliances and wearable gadgets to industrial machinery and city infrastructures. These devices collect massive amounts of real-time data. However, collecting data is only the first step. Without proper analysis, the raw data holds little value. This is where Machine Learning (ML) becomes crucial. Machine Learning gives IoT systems the ability to learn from the collected data , recognize patterns , predict outcomes , and make intelligent decisions without being explicitly programmed. It enables IoT to move from basic connectivity to real-time intelligence and autonomous action . Key Roles of Machine Learning in IoT 1. Transforming Raw Data into Smart Insights IoT devices generate an overwhelming amount of data every second — from temperature readings, GPS locations, and energy co...

  Self-Introduction Good morning/afternoon everyone, My name is Kashish Malik , and it is truly a pleasure to be here today. I am currently in the second year of my Bachelor of Computer Applications (BCA) program. Over the last few semesters, I have developed a strong foundation in computer science principles, programming, and technology, and now, I am excited to venture into the fascinating world of Digital Marketing . Since childhood, technology has always captured my interest. As I progressed in my education, I realized that technology is not just about coding and computers — it’s about how it connects people, changes lives, and opens new opportunities. That realization is what sparked my curiosity about digital marketing — a field where creativity meets technology, where innovative strategies can make even small businesses shine globally. Today, everything we do is somehow influenced by digital platforms. Whether it’s shopping, education, entertainment, or even healthcare...

 Assignment-2  Digital Marketing  Write short notes on:-  (a) Digital Marketing vs Traditional Marketing  Digital Marketing: Uses internet-based channels such as websites, email, search engines, and social media. It is interactive, allows precise targeting, and provides real-time data (e.g., who clicked, where they came from). Examples: Google Ads, Instagram campaigns. Traditional Marketing: Involves offline media like newspapers, TV, radio, and billboards. It is broad-reach, but hard to measure. Good for local audiences or brand awareness. Examples: TV commercials, flyers.  (b) Online Marketing Mix  Also known as the 4Ps of digital marketing, tailored for the internet: Product: May include digital items (eBooks, software) or physical products sold online. Features and benefits are explained using videos, reviews, and detailed descriptions.  Price: Online pricing is flexible, with options like discounts, dynamic pricing, or bundling. Easy for cons...

 ASSIGNMENT - 03  DIGITAL MARKETING  Q1. Write short notes on :-  (a) PPC advertising  PPC (Pay-Per-Click) Advertising is a model of online advertising where advertisers pay a fee each time their ad is clicked. It is commonly used on search engines like Google, social media platforms, and websites. Advertisers bid on keywords, and their ads appear when users search for those keywords. PPC allows businesses to drive targeted traffic to their websites instantly, making it a cost-effective way to increase visibility and conversions.  (b) POEM  POEM stands for Paid, Owned, and Earned Media, a framework for categorizing the different types of media channels businesses use to reach their audience: 1. Paid Media: Advertising that businesses pay for (e.g., Google Ads, Facebook ads). 2. Owned Media: Channels owned by the business (e.g., website, social media profiles, email lists). 3. Earned Media: Free publicity gained through word-of-mouth, reviews, or media ...